Wednesday, 30 June 2010
please read the Article below this one for a more in-depth brakedown of my role and my experiance working for this project.
hope you like the Video!
Produced by: Owain Lacey
Directed by: Steve Wightman
Director of Photography: David McClenaghan
Art Director: Gordon Gray
Edited by: Gavin Cowen
My Director wanted to capture the nostalgic 80's pop culture through Style, Overexposure, Strong Visual Colours and Abstractivity.
Overexposure was a very important element for the video. to achieve this I created a white room, using photographic paper, covering the walls and floor.
Overexposed headshot of Lead Guitarist.
Overexposed headshot of synth/keys player.
The use of contrasting colours and minimalism along with some interesting and fashionable cinematography help create that sence of style and Fashion.
Friday, 18 June 2010
I decided to liven up the Mise-en-scene with a deep purple paper for the center wall to give the room more depth and interest.
I felt that the space needed something more interesting than wallpaper. I wanted to make a window, as both a source of light, and simply to make the room more realistic and interesting.
The window was to be the main focal point of the room, as most windows are, it also helps towards tying the room together better.
Final photo of end result minus the television and Jersey Budd poster.
This was my choice in wallpaper. I liked its nostalgic connotations.Wallpaper fully covering the wall, organizing the picture frames in a cluttered pattern to fill the wall.
Setting the picture frames up to create the sense of clutter and style.
Final result. The pictures in white would be containing the live action scenes where the camera would travel into.
I first approached this production as a chance to really express myself both creatively and technically...
Unfortunately, as an Art Director, or Production Designer, your limited by your Directors creativity... which unfortunately hindered my hopes for this project from the offset.
My resulting opinion of this production and the Music Video is that of remorse. I feel that my failure to produce something visually interesting, is a learning experience I wish I didn't have to go though, but I feel motivated to learn form this mistake and move on with my work.
As you will tell from viewing the video that the concept I had been given was changed, and replaced with a series of unattractive motion graphics, and questionable camera angles... Hope you like it...
Although I am not proud of my work in this production, I feel that it is important to learn form ones mistake and there fore I feel it is important to show you the video not just for the sake of it, but for me.
Wednesday, 16 June 2010
Small empty jetties help to frame the picture nicely.
Solitary boat silently waiting.
Water capturing the reflection perfectly.
Misty hills rolling.
I was overwhelmed by Ullswater natural solitude, its tranquility. I have been raised in a seaside town all my life, where the water is constantly moving, it is such an alien sight to me, seeing a lake that is completely still, and reflecting the landscape perfectly.
I adore overcast sky's. they create a sense of solitude, that helps to compliment and amplify the colour of the landscape. I also really like the winter colours in such places like Ullswater. Perhaps its because I'm Scottish and am used boring weather, but I have a particular fondness towards moody lighting and sky's.
Monday, 14 June 2010
Thursday, 10 June 2010
This project was a great learning experience for me, and gave birth to my interest in Art Direction. Unfortunately, the Video didn't perform as well as I hoped. During the editing process it was reveled that the performance wasn't really true to the music, particularly towards the band miming. This and some other conflicting, and typically Student errors made the Video seem less than what we hoped for.
Nice Close-Up of singer and really cool Microphone.
Close-Up of Guitar performance.
Detective investigating second crime scene.
Femme Fetal walking away from body lying in a dark alleyway.